I offer more than 20 years of professional writing and editing experience with
exceptional skills in content strategy, content management, campaign development,
website development and more. Positions held include VP of Marketing, Director of
Marketing, Public Relations Director, Content Marketing Manager, Senior Copywriter,
Technical Writer, and Editor.
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I love helping companies find their voice, position themselves as thought leaders in
their space, offer content that resonates and create campaigns that get results. Please
let me know if I can help you with content development or provide marketing consultation
services,
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MA in Journalism from the University of South Florida
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BA in Mass Communications - Public Relations from the University of South Florida
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Master Certificate in Internet Marketing from the University of San Francisco
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Certificate in Advanced Interactive Marketing and Measurement from the University of San Francisco
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Certificate in Search Engine Marketing and Usability from the University of San Francisco
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Certificate in Integrated Online Strategies from the University of San Francisco
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Copywriting and Editing
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Content Marketing
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Digital Marketing
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Campaign Development
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Brand Identity and Management
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Product Marketing
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Videos
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Websites
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SEO
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Project Management
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Team Management
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Creative Direction
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Sales Enablement
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White Papers
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PPC
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Guides and eBooks
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Public Relations
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Launched retail products for Microsoft, Duracell, Vonage, Verizon, AT&T, Dish, DirecTV and Brookstone.
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Increased marketing materials sales from $1 million to $14 million in one year, and served as lead in developing the IPO and GTM strategies to launch an ecommerce company.
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For a B2C medical supplier, tripled revenue, grew patient base by 40 percent and helped launch three new companies in one year (a pharmacy, a home medical supply company, and a vitamin supplier).
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As editor, increased subscriptions by 35 percent and ad revenue by 15 percent in two years.
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Garnered more press coverage in one year than a software developer received in its first six years combined.
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Ghostwrote for SMEs and celebrities like Montel Williams, Phil Keoghan and Robert Kiyosaki.
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Created GTM campaigns for clients such as Michigan State, the University of Notre Dame and the IAB.
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WordPress, HubSpot, Adobe Acrobat DC, Adobe InCopy, Canva, Figma, Word, Excel, PowerPoint, SharePoint, Google Suite, MailChimp, Brevo, JIRA, Asana, Umbraco, Trello, Bullhorn, MarketingCentral, Workamajig, Team Foundation Server, Monday, Slack, Zoom, Powtoon Video, Vimeo